Chip Kidd definitely knows his stuff!! Go: A Kidd's guide to graphic design is an awesome introduction to an often overlooked art form. I have a greater appreciation for all the work and creativity that goes into designing even the simplest of things. Kidd's writing is as understandable as his graphic design, making this book perfect for anyone looking for an introduction to the subject - child and adult alike! I especially love the projects listed at the end, which are entirely manageable for any age. Since I am stuck inside on this snowy day, I just may start one of these projects myself!